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The data also included usage patterns—how users learned about one another's profiles, how many profiles they viewed on average, and how many introductory messages they sent after viewing those profiles.
(The data were anonymized, scrambled, and password-protected to protect user privacy.) Piskorski studied a random sample of 500,000 OKCupid members, focusing on two important stages of forming a relationship: spotting a potential mate, and initiating contact.
The functionality of these businesses is clear, but their immense popularity can be perplexing.The Internet, thankfully, allows us to hunt for our true loves—or even booty calls—without ever cruising bars, joining book clubs, going on speed dates, or even rolling out of bed and getting dressed.We've reviewed five high-profile online dating sites and ranked them based on features, usability, and price.And whom do they really help—those who face most problems interacting in the offline world, or those who generally have little trouble meeting people?Does the Web serve to equalize access to potential relationships, or does it make the playing field even harder?